Digital Marketing Executive - SEO, July 2023 - Present
Lancaster, UK
I am dedicating this newest chapter of my life to working at SQ Digital, an amazing digital marketing agency in Lancaster, which was founded back in 2000 and at that time was one of the pioneers in the SEO field. Today, more than 20 years later, it successfully helps SMEs gain visibility and reach their target audiences locally and nationwide in the UK and overseas. I am truly excited to be a part of the amazing team of professionals and to be learning and developing my SEO skills while helping SQ grow.
Digital Marketing Specialist, December 2022 - June 2023
Blackburn, UK
My chapter with Rummage Rescuers - a non-profit organisation well known in Blackburn for its remarkable charity work - was exceptionally positive. While started as an intern through Lancaster University's UNITEplus program, upon completing the internship I stayed to continue my work with them.
My role revolved around various digital marketing activities, such as producing and scheduling social media posts, and designing printed and digital graphics. My main focus, however, was on developing a WordPress website and establishing an e-commerce channel based on WooCommerce. Since this required building an online shop from the ground up, the role included using my creativity and technical knowledge of HTML and CSS (that I had to develop on the go by taking a Udemy web design course) to design and construct the pages, taking and editing product and category images and helping manage stock and prices.
This experience has profoundly shaped me, instilling in me a newfound appreciation for creative freedom and confidence in handling technical aspects of the web.
Certificate in Professional Digital Marketing with Distinction, September 2022 - March 2023
Completing the Certificate in Professional Digital Marketing at the Chartered Institute of Marketing (CIM) was a great experience that helped me further develop my understanding of the strategic and practical implications of digital marketing.
Throughout my studies, I gained in-depth knowledge of marketing processes, including situational analysis, strategic planning, campaign execution, and performance monitoring. My final submission in the form of a marketing document covered an in-depth market analysis, a comprehensive digital marketing plan targeting specific customer segments, and a strategic approach to omnichannel content integration that utilises SEO, email- and social media marketing. I am very grateful to have achieved a distinction grade for my qualification which was a testament to my ability to apply theoretical concepts to real-world scenarios.
The CIM qualification has undoubtedly enhanced my marketing expertise and positioned me for success in the dynamic field of digital marketing.
MSc Marketing with Distinction, September 2021 - September 2022
Lancaster, UK
Studying at Lancaster University was like a dream come true for me. Being accepted into one of the UK's best universities, known worldwide for its marketing prowess, and receiving a scholarship from Lancaster University Management School was truly an honour.
Throughout my Masters in Marketing, I had the chance to develop a wide range of skills: from leading group projects and conducting academic and industrial research, to analysing data, creating mock-ups, and planning strategic marketing campaigns - every moment was a chance to grow. One of the standout experiences was working for Mirriad on a project where our group tested the importance of context in product placement. This research effort not only earned our team the departmental award for the best group dissertation but also helped me achieve a distinction grade for my degree.
Lancaster University has equipped me with the knowledge, creativity, and practical expertise needed to excel in the ever-evolving marketing landscape. I am truly grateful for this experience.
Store assistant at the main store at "Otkritie Arena" stadium, June - August 2018
Moscow, Russia
Working for Adidas at the FIFA World Cup 2018 in Russia was a remarkable opportunity that positively shaped me as a person and as a professional. Being part of an event like this allowed me to sharpen my communication skills in a high-pressure and fast-paced environment. Cooperating with hard-working and accountable teammates, and engaging with football fans from different cultures and backgrounds not only improved my cross-cultural communication abilities but also enhanced my adaptability and problem-solving skills. The experience taught me the importance of teamwork, collaboration, and effective decision-making. Managing responsibilities amidst the energy and excitement of the World Cup further developed my organisational and time management skills.
Working at a global event of this magnitude not only provided me with invaluable memories but also equipped me with transferable skills that have proven valuable in various professional settings.
Exchange Student, September - December 2017
Ottawa, Canada
During my second year at RANEPA I had a chance to study abroad in Canada. As an exchange student at Carleton University, I had an experience that greatly impacted my personal and professional growth. Studying abroad enhanced my adaptability skills, as I navigated a new academic and cultural environment. It humbled me and broadened my perspective, allowing me to explore my place in the world. This international exposure provided me with a global mindset, cross-cultural communication skills, and a deeper understanding of diverse markets and consumer behaviour.
The experience of studying at Carleton University as an exchange student enriched my educational journey and equipped me with invaluable skills and insights that continue to shape my professional endeavours.
BSc Management, September 2016 - June 2020
Moscow, Russia
At RANEPA, I had the privilege to explore areas such as economics, strategic management, marketing, political science and delve deeper into these and other subjects from the managerial perspective. One of the highlights was an internship with Deutsche Management Akademie Niedersachsen (DMAN) in Germany. During my time there, I had the chance to tackle real-life management cases and gain some first-hand experience on sites of companies like Ford and smaller local businesses.
RANEPA provided me with practical exposure and theoretical knowledge that shaped me into a well-rounded professional ready to take on the challenges of the business world.
